Per Bellinazzo, CBS will be paying 55 million (however it’s muddled whether that is in US dollars or Euros, and whether that is each year or [more likely] for the whole long term settlement) for the rights. 안전놀이터
Diritti television esteri @SerieALa prima buona notizia è l’assegnazione negli Usa per il triennio 2021/24.Vince il organization Cbs che sta puntando molto di nuovo sullo sport e si è aggiudicata I diritti per around 55 milioni (dopo una prima offerta intorno ai 40) contro Disney-Eurosport
— Marco Bellinazzo (@MarcoBellinazzo) March 23, 2021
World Soccer Talk reports that ESPN was “serious” with CBS in attempting to hold the rights.
The Sports Business Journal fixed the expense at $75 million US per season, with the Coppa Italia likewise included.
.@CBS lands the rights for Serie An and the Italian Cup worth about €64M ($75M) each year for the following three seasons.Https://t.Co/3v2pg2rTRy pic.Twitter.Com/hiGdijUNsx
— Sports Business Journal (@sbjsbd) March 23, 2021
This would be a significant upset for CBS, as the rights for the past three seasons were held stateside by ESPN, which broadcasted the vast majority of the matches on ESPN+. The Serie A rights would join the UEFA Champions League, Europa League, and next season’s Europa Conference League, the NWSL, the top groups in both Brazil and Argentina, and different Concacaf matches.
Gaining the rights to a best five European class is gigantic for CBS, as it shows that the organization is a genuine part in the soccer rights scene in America. Difference that to Turner, who procured the UEFA rights and afterward kind of quit thinking often about reinforcing their arrangement of top-level soccer rights.